LICENSING NEWS

Warner Bros. signs new multi-property deal with Zak

Published on: 8th February 2019

Zak, a leading homewares licensee, has announced details of a new pan-European deal with Warner Bros. Consumer Products EMEA.

An extension to Zak’s existing US licensing partnership with the studio, Zak is set to launch a range of innovative and on-trend lunchware, dinnerware and hydration items for iconic entertainment brands including Harry Potter, the world’s No. 1 superhero, Batman, who celebrates his 80th anniversary this year, and one of the most popular sitcoms of all time – Friends.

The Zak collections will utilise many different finishes and features including foil prints, lenticular and 3D effects, plus eco-friendly bamboo and recyclable materials. All products are BPA free and re-usable.

Key lines from the autumn/winter 2019/2020 collections, targeting kids, teens and Millennials, are set to preview at Ambiente, Frankfurt (8-12th February 2019), before launching at major retailers across Europe starting in July.

Chris Howard, Zak’s head of licensing, commented: “Warner Bros. Consumer Products’ rich portfolio is uniquely diverse, and provides our expert team with infinite inspiration to create product solutions for all consumers and their varying needs. We take huge pride in creating innovative, must-have products, and we look forward to launching new lines that will embrace fun, wellbeing and emerging trends including the growing demand for eco-friendly products.”

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