WORLD NEWS

Warner Bros. to open Harry Potter store in New York

Published on: 13th January 2020

Warner Bros. will open the world’s first-ever Harry Potter flagship store in New York City this summer.

The upcoming store, to be located next to the Flatiron Building at 935 Broadway, will house the largest ever collection of Harry Potter and Fantastic Beasts products, from Hogwarts House robes to Chocolate Frogs and Bertie Bott’s Every Flavor Beans. Visitors will be able to explore a store spanning 20,000 square feet and three floors full of Wizarding World merchandise.

The store will also offer an all-new range of Hogwarts House wands, designed exclusively for the New York store. More details on the store are expected to be announced at a later date.

Sarah Roots, SVP worldwide tours and retail, Warner Bros. said: “This will be the largest dedicated Harry Potter store in the world and will become a must-visit fan destination where Harry Potter enthusiasts can engage with interactive experiences and numerous photo opportunities as they step into the magic.”

She added: “We are very excited to be opening in New York. It’s the ideal city in which to launch with so many dedicated Wizarding World fans, a cutting-edge retail environment and a community that embraces innovative experiences.”

Fans can currently shop for Wizarding World merchandise at various Universal Studios Wizarding World of Harry Potter theme parks; the Warner Bros. Studio Tour in London and Hollywood locations; Harry Potter stores in both Gatwick and Heathrow terminals; the Platform Nine and Three Quarters shop in London’s Kings Cross Station, and the House of MinaLima in London, as well as many more shops worldwide hosting official Warner Bros. merchandise. The New York store will mark the first and largest flagship store in the world.

RECENT ARTICLES

A sense of perspective…it’s the Friday Blog!

Simba Dickie Group to merge with subsidiaries

Playmobil introduces new loyalty scheme

Asmodee to launch dedicated Family Games range at Toy Fair

Halilit unveils new look for 2020

The Very Group announces strong Christmas toy trading results

Generation Media strengthens its leadership team for 2020

Exclusive: Toy World catches up with Toymaster

Exclusive: Toy World spoke to Nick Saunders ahead of Brainstorm’s 25th anniversary

Exclusive: Toy World caught up with Basic Fun!