LICENSING NEWS

Warner Bros. unveils its first playground

Published on: 11th September 2013

Warner Bros. Consumer Products UK has unveiled images of the UK’s first DC Super Friends and Looney Tunes playground.Warner-Bros-Play-Area300

The playground was developed in collaboration with licensee Park Leisure, which opened to the local community in New Tredegar, South Wales, on Friday 6th September.

Paul Bufton, general manager of WBCP UK, said: “Park Leisure has done an incredible job of bringing these brands to life. This is a great way for fans to play alongside their favourite characters and it will introduce the brands to new generations. Judging by the smiles on the faces of the children, this playground will have a special place in the lives and memories of local families and we’re thrilled to be part of that.”

The New Tredegar community partnership commissioned the new playground named Diamond Park from Park Leisure which designed, manufactured and installed the equipment, working closely with WBCP UK. The playground has been divided into branded play zones featuring a range of activities that reflect the essence of the characters. Equipment includes a Batman Cyclone, which displays the iconic Bat Signal, Batmobile and Jokermobile Springers, a Batman and Batgirl Kidabout, a Superman climbing frame and slide, Looney Tunes Chase Unit and Tweety and Sylvester Spring See Saw.

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