LICENSING NEWS

Warner Bros unveils partners for Batman V Superman: Dawn of Justice

Published on: 16th March 2016

Warner Bros Consumer Products UK and Ireland has launched the official licensed merchandise programme for the film.

Batman-V-Superman-480A robust line-up of local partners have come on board in support of the film, which brings two of the most iconic DC Comics Super Heroes together on the big screen for the first time in history.

Warner Bros Consumer Products UK and Ireland has announced that MV Sports is on board with a range that includes bikes, scooters and skateboards. Centum Books has publishing covered, and specialist gift licensees GB Eye and Pyramid are launching ranges that include mugs and posters. Sambro has developed a diverse product offering that spans pocket money items, arts and crafts, games, bags and accessories.

By working with the best licensees that the UK and Ireland has to offer, Warner Bros Consumer Products UK and Ireland has created a licensing programme that recognises the broad consumer appeal of the film and complements the global licensing programme which is led by global master toy licensee Mattel, along with global partners The Lego Group and Rubie’s Costume Co. to name a few.

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