‘The Golden Brickies’, which is the first time Lego has held its own awards ceremony in the UK, launched last month via its Facebook page. In homage to the movie franchise and upcoming Episode VII, Lego invited families to take part in the challenge to discover the next generation of talent including wannabe film makers and photographers.
Using only Lego Star Wars pieces, hundreds of builders from across the UK entered the competition. Finalists were chosen by the judging panel. Winners were treated to an exclusive red carpet event with Warwick Davis at the Legoland Windsor Resort Hotel.
Winning entrants got the chance to meet the Return of the Jedi actor Warwick, as well as some of the key people behind the Lego Star Wars universe.
Categories included Best Picture, Best Mini Movie, Best Set Build and overall for Best Content Creation. Each of the finalists received a bespoke Lego C-3PO award and a years’ supply of Lego Star Wars sets, with entry into Legoland Windsor Resort afterwards.
Lego spokesperson Emma Owen commented: “The force is definitely strong with the UK’s Lego Star Wars fans. The reaction to this talent contest has been overwhelming and the fan creations are just astounding. The creativity expressed in the hundreds of entries truly highlights the power of imagination when using Lego bricks.”