This marks the first strand sponsorship package on Challenge and will run daytimes between 9am-5pm. In this deal brokered by Target Media, sponsored content includes series such as Are You Smarter Than a 10 Year Old?, Supermarket Sweep, Play Your Cards Right, Blockbusters, Takeshi Castle, Bullseye and more.
Wasgij’s sponsorship aims to achieve standout for the Wasgij 2013 range as well as raising consumer awareness and communicating the concept of Wasgij, where clues provided help users to piece together a completely different image.
Stephen Ladlow, director of Challenge and PICKtv, commented: “Challenge Daytime is all about the best British game shows from the past few decades. We are absolutely delighted that Wasgij has partnered this strand as their products really mirror Challenge Daytime’s DNA which is fun, social and full of mind-boggling contests.”
Katherine Pierce, marketing manager at Jumbo Games, added: “We are delighted to be sponsoring Challenge TV whose audience shares our passion for testing the mind and solving a puzzle. Viewers are sure to be in tune with Wasgij and relish the puzzling challenge that this unique jigsaw puzzle presents. There’s certainly more to Wasgij than meets the eye, the puzzler has the additional challenge of needing to solve a few clues in order to create a different interpretation of the image that appears on the box.”