WBCP extends EMEA collaboration with Sanrio

Published on: 18th June 2014

Warner Bros. Consumer Products EMEA, in partnership with DC Entertainment, continues its collaboration with Sanrio’s Hello Kitty and DC Comics.WBSan-300

The new DC Comics Super-Villains series, featuring Hello Kitty styled as Catwoman, Poison Ivy and Harley Quinn, will target girls, women and collectors through a range of licensed merchandise including apparel, accessories and footwear, stationery, publishing, personal care, branded food products and promotions. The full character style guide will be showcased to partners at the upcoming Licensing EXPO to attract best-in-class licensees and retailers for EMEA distribution.

Pilar Zulueta, executive vice president and general manager of Warner Bros. Consumer Products EMEA, said: “We received an incredible response to the first Hello Kitty DC Comics Super Heroes artwork when we launched the partnership last year and for our follow up style guide we were keen to mine the rich gallery of Super-Villains that can further enhance the ‘cool’ factor of this brand collaboration. The Super-Villains style guide has great potential to inspire a fresh new wave of licensed merchandise that will resonate with consumers.”

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