Character will develop construction playsets and micro-figures under its Character Building banner.

Warner Bros. Consumer Products has announced Character Group as the Master UK Toy partner for Looney Tunes. This deal is the final piece in the licensor’s toy strategy to secure a master toy partner for each of its classic animated properties.

The three-year deal will also see the toy company develop and manufacture a new collection of Motion Sensor Plush in addition to a collection of figures, playsets and traditional plush lines.

Paul Bufton, general manager, WBCP UK, said: “It was our ambition to secure a Master Toy partner for each of our classic animated properties and this deal with Character, who has delivered huge success on Scooby-Doo, completes this toy strategy. Our focus now shifts to securing similar manufacturing and distribution partnerships in all key regional markets.”

Jon Diver, joint managing director, The Character Group, commented: “The recent addition of Looney Tunes to our line-up has further strengthened the long standing relationship we have with Warner Bros. Consumer Products.”