The first collection is set to include a line inspired by Man of Steel, the Superman feature film. The apparel firm is designing an extensive collection for fans of all ages. The first products will be on shelves at the beginning of 2013 with retail distribution across European grocers and fashion retailers.
Monika Albers, TV Mania’s licensing manager, Europe, said: “As a long-time partner of WBCP EMEA, we work very closely with its regional and local teams to maximise European business and pay close attention to the individual needs of each market. Our international design team works constantly to develop on-trend lines connecting all our consumer propositions from baby to adult.”