WBCP unveil worldwide products for toy fair season

Published on: 2nd February 2012

Warner Bros Consumer Products (WBCP) has planned to wow viewers at this years toy fairs with its products from global licensees.

The company’s entertainment properties will be led by upcoming blockbuster film The Dark Knight Rises which hits theatres in July.

Brad Globe, president of WBCP said: “We are heading into this year’s toy fairs with an impressive and diverse portfolio of partners converging upon a remarkably robust slate of content. Batman is a perennial success in the toy category, but when we have a film like The Dark Knight Rises driving so much anticipation; it creates global excitement for new products, especially toys and collectibles.”

WBCP’s toy partners will be releasing a series of products based on the DC comics which will cover a wide range of buyers. This is includes action figures, vehicles, play-sets, collectible figures, mini-figures, buildable characters, pre-school games, premium collectibles, costume products,  plush, vinyl figures and others. This will all come from toy partners such as Mattel, LEGO, Rubies Costume Co and Hornby Honnies.

Other products still to come from toy master partners include ranges based on the new Hobbit films and animated shows Looney Tunes, Scooby-Doo and Thundercats.

Globe added: “While Batman leads the way for us this year, we are also excited to have one of the most diverse portfolio of toy partners that we’ve had in some time– and the content to support them. We have a great animated series offering including The Looney Tunes Show, Scooby-Doo! Mystery Incorporated, ThunderCats and the new DC Nation block featuring Green Lantern: The Animated Series and Young Justice, all on Cartoon Network, as well as the highly-anticipated films The Hobbit: An Unexpected Journey in December 2012 and The Hobbit: There and Back Again in December 2013.”



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