Brad Globe, president of WBCP, said: “As excitement grows for the release of Zack Snyder’s new vision for Superman, Man of Steel, we head into this year’s toy fair season with a portfolio that really takes us to new heights. Superman will always be a pop culture icon, and the upcoming Summer action adventure will continue to fuel excitement for this fan-favorite Super Hero across the globe.”
In anticipation of Man of Steel, global master toy licensee Mattel is unveiling its toy line including action figures, vehicles, playsets and collectable figures, highlighted by the Movie Masters line, which captures the superior accuracy and details of the film’s characters. Mattel will also introduce Man of Steel QuickShots, a new way to play with Superman with elements of flight and strength incorporated into the toy. Also supporting Man of Steel are global licensees such as Lego, with construction sets inspired by memorable scenes from the film, and Rubie’s Costume Company with a new line of Man of Steel-inspired costumes and accessories.
Additional partners will include Thinkway Toys, with a full role-play line, RC vehicle, interactive figure and other engaging toys; Jakks Pacific, with a range of Man of Steel and Superman collectable figures and novelty toys; as well as Cardinal Industries’ with games and puzzles based on Man of Steel and Superman, among other licensees. Sideshow Collectibles will offer authentic prop replicas from Noble Collection; an 18-inch articulated figure from NECA; fun, stylised plush and vinyl figures from Funko; and high-end creations from Kotobukiya and SquareEnix, amongst others.