LICENSING NEWS

We Love Sylvanian Families magazine launched by Signature

Published on: 13th October 2017

Epoch’s flagship brand Sylvanian Families is to feature in its own one-off magazine to coincide with the launch of its Christmas marketing campaigns.

The magazine will be titled We Love Sylvanian Families, and is the latest in the popular bi-monthly We Love series from Signature Publishing.

The title will go on sale from 13th October and is packed with 36 pages of Sylvanian Families content including puzzles, competitions, colouring in and stories. Readers will also receive two exclusive gifts – a five-piece stationery set and a branded keyring. The magazine will be on shelf throughout the key pre-Christmas selling period, until 12th December 2017.

Yuki Otsuka, marketing manager at Epoch, commented: “The We Love Sylvanian Families magazine is an important part of our Christmas marketing strategy and we’re delighted to have worked with Signature on it. The games and stories in the magazine are a great way for new fans to be introduced to Sylvanian Families and for existing fans to engage with the brand in a fresh, exciting way.”

Chee-Mann Chan, publishing director at Signature Publishing, added: “We are thrilled to be given the opportunity to publish a special issue of We Love Sylvanian Families. It has been a pleasure to work hand in hand with Epoch to bring the much-loved characters to life through every page. Together with the amazing branded gifts this is sure to make it a great success.”

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