Weird Lime will drive worldwide licensing presence across consumer products, digital and experiential activations, and broadcast partnerships.
The deal will see the agency, which is already appointed as Ooks’ international marketing and media agency, drive the worldwide licensing presence across consumer products, digital activations, broadcast partnerships and experiential.
The award-winning property is on a strong growth trajectory, having already amassed over 1m YouTube views and over 83,000 fans on PopJam prior to this summers’ aggressive marketing roll out. The Ooks digital playground empowers storytelling and creativity for children, and the existing app, which has been hailed for its educational benefits, has already seen over 250,000 personalised Ooks created.
A development pipeline of content is set to make an impact from August. Five new apps based on popular gameplay formats will launch for IOS and Android, while a 22 episode animated-shorts series will be available worldwide from late summer on YouTube and Amazon Prime Video. A new short will be released every month.
Noel and Luz Donegan, founders at creator, Zulleon, commented: “The team at Weird Lime was our first choice to take hold of our licensing ambition; already appointed as our marketing and media agency, it was a perfect fit. We’re on track to reach over 5m Ooks created within the year, fuelled by our brand-new content of new apps and webisodes. With Weird Lime we know we’re in the best hands, not only to align us with the right licensing partners to join us on our journey, but to support marketing efforts aimed at our partners and end users.”
Sarah Camp, marketing director at Weird Lime, added: “Ooks is such a thrilling and fast-paced property to be involved in. We work across a variety of global FMCG and international properties, but Ooks is like nothing we have been involved in before, in terms of instant fan engagement. We have been blown away by the consumer uptake of the brand, its content, and interest from both licensees and retailers, in just a matter of weeks. We look forward to showcasing the new exciting apps and animated content to licensing partners and retailers.”
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