‘Welcome by Asmodee’ provides new routes to games market

Published on: 12th October 2022

Welcome by Asmodee initiative, which is launching at the Nuremberg Toy Fair in early 2023, is aimed at helping game publishers level up to global distribution.

Asmodee has announced Welcome by Asmodee, an entity designed to help game publishers meet their distribution needs whether the scope is local, global, or anything in between.

Backed by Asmodee’s industry expertise and worldwide network, the Welcome team offers all game publishers a personalised route to market solution. A one-stop-shop point of contact within Asmodee, Welcome will work with each publisher to develop a customised solution for their distribution needs. Publishers will be able to pitch their games online at

Through Welcome, publishers with established titles can enter a licensing or distribution agreement with Asmodee that also includes translation and localization services.

“Asmodee has built a robust organisation of studios that publish some of the world’s best games,” said Adrien Reaux, head of Welcome by Asmodee. “With Welcome by Asmodee, we will highlight the up-and-coming successes and make it that much easier for companies to connect and operate with our global network of distributors.”

Welcome is based out of Asmodee’s Global Headquarters in France and can be found worldwide, in all markets where Asmodee is present. Game publishers looking to connect can find information through their local regional headquarters. Publishers can also pitch Welcome in person at the Nuremberg Toy Fair, and at all other major fairs in 2023.


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