Wham-O dance to promote the Hula Hoop

Published on: 23rd May 2012

Wham-O Europe and the Big Dance Bus 2012 today announced a special commission which will deliver an exclusive Hip Hop Hula Hoop dance performance.

The Hip Hop Hula Hoop dance performance will be showcased across the entire Big Dance Bus 2012 tour with Wham-O’s creative choreographer, Charlene Davies, hosting Hula Hooping workshops at each of the stops.

The bus tour will take place for 7 weeks across London and the UK, leading to the Big Dance Festival from the 7th to the 15th of July.

The dance event will take place across the UK from the 7th to the 15th July and feature as part of the London 2012 Festival, the finale of the Cultural Olympiad.
Alex Kovacevic, brand manager, Wham-O Europe commented: “It’s a huge honour to be invited to take part in the Big Dance Bus 2012. This really shows how enduring the popularity of Hula Hoop is and how embedded it has become in our culture.”

Wham-O Europe will also be promoting Hula Hoop throughout the tour with
competitions, giveaways, flyers, workshops and branded promotional material.


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