KidsCon23 was hosted by Generation Media on Thursday, 4th May, in the heart of the West End at Vue Leicester Square.
The annual conference is in its 5th year and was created to educate, entertain and inspire marketing professionals from across the kids industry. The day was kicked off by managing director Lisa Morgan but not quite as we know her, as her AI persona took to the big screen to set the scene for the day.
This year’s agenda was aptly named ‘Mind the Gap’. As the pace of change within the kids’ marketplace is so rapidly evolving, speakers delved into the challenges and gaps in terms of mass coverage, standardising measurement, creating impact and ensuring effectiveness. The question evaluated was: How do we make every moment count when reaching our audience?
The day was filled with a variety of inspiring and thought-provoking presentations from industry experts and panellists, including Bobi Carley, head of Media and Diversity at ISBA, Kelly Williams, managing director of Commercial for ITV, Johnny Carr from Vue International, Lee Veitch, global head of Sales at Super Awesome, Charlie Bolton, agency director at MiQ and Generation Media’s very own leadership team. Even during the break, the entertainment and education continued with a Star Wars themed gaming experience in the lobby.
The conference was concluded by the agency’s CEO, Dean Weller, hosting an expert panel discussion, exploring industry hot topics, from the commercialisation of Netflix to the future of cross-channel measurement and everything in-between.
Lisa commented: “I would like to extend a big thank you to all those that attended and contributed to making KidsCon23 such a great success. We had our largest turnout to date and are very pleased to announce we raised £3,800 in ticket sales which Generation Media will match to total a £7,600 donation to the BTHA’s Toy Trust to kickstart the May Mayhem initiative.”
For further information on the content presented on the day, the Generation Media team can be contacted on contact@generationmedia.co.uk.
