After bringing forward the launch of the Woolly and Tig master toy range to the end of May, the makers Golden Bear Toys has received requests from parents wanting to know when they can expect to see the Woolly plush toys. Such is the demand that the firm is to start a viral campaign called Where’s Woolly, that will keep consumers informed of where he will appear first.
From mid-April through to the launch date, Facebook and Twitter pages will give daily updates, with Where’s Woolly activities.
Retailers will also be asked to champion the campaign and will be provided with Where’s Woolly artwork for their own sites, that can be updated with their own launch dates. In-store posters will also be available announcing the arrival of the spider. Two weeks before launch, www.ukmums.tv will provide homepage sponsorship and its own social media push, together with bloggers who will also be reviewing samples of the first toys.
Kate O’Leary, marketing director, said: “Everyone is eager to find out more about the launch of our Woolly and Tig toy collection and we intend in a fun and engaging way to ensure that everyone is fully informed of where Woolly can be found once in store.”
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