Wicked Cool Toys debuts inaugural Pokémon line at global toy fairs

Published on: 19th January 2018

First Pokémon products from new master toy licensee include action figures, plush, role-play items and more.

Wicked Cool Toys will unveil its new Pokémon product line at the 2018 International Toy Fairs in London, Nuremberg and New York. The company was awarded the master toy licence from The Pokémon Company International for the Pokémon brand, and will deliver a line of action figures, plush, role-play items, and other toys based on the Pokémon animated series, expected to arrive at retail locations in worldwide markets (excluding regions in Asia) in autumn 2018.

Michael Rinzler, founder and co-president of Wicked Cool Toys, commented: “The Wicked Cool Toys team has been huge fans of Pokémon since its introduction over 20 years ago. We’re thrilled to become part of the Pokémon legacy with our awesome new line and are fired up to bring more innovation to Pokémon toys in 2018 and beyond.”

Jeremy Padawer, co-president of Wicked Cool Toys, added: “Wicked Cool Toys can’t wait to share its comprehensive new range of Pokémon toys with the industry at Toy Fairs around the world. From a new interactive Pikachu Plush featuring sensor technology, to a scaled figure line that offers an extensive range of Pokémon, as well as an entirely new packaging design that will pop at retail and excite Pokémon fans, Wicked Cool Toys is excited to bring new toys to the brand’s millions of ‘Trainers’ around the world.”


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