Wigwam Toys of Brighton was one of 100 businesses welcomed to the first Downing Street Christmas Fair on Saturday.

Representing the best of British small businesses, Wigwam Toys was one of 100 businesses profiled in the 100 days running up to the December 6th event. It was one of only 10 or so businesses chosen to set up shop outside of number 10 Downing Street on 5th December. The street was turned in to a mini winter market with other stall holders including popcorn vendors, chocolatiers, a gallery and a micro-brewery.

Small Business Saturday is a grassroots, non-political, non-commercial campaign, which highlights small business success and encourages consumers to shop local and support small businesses in their communities.

Clair Letton, owner of Wigwam Toys, said: “I think it is vital that we all support our community shops and businesses as they are the beating heart of the UK economy. We were delighted to be invited to showcase our products, many of which were made by other small businesses. We enjoyed visiting Downing Street and being part of the festive atmosphere – it was nice to be among so many people who are passionate about what they do.

“I enjoyed meeting Small Business Ambassador, Karren Brady and telling her about who we are and what we do and even had the chancellor playing with Crazy Aaron’s Thinking Putty. I would recommend to anyone to put themselves forward to be part of the Small Business 100, to download the marketing pack and participate next year.”