Wilberry details latest products and show appearances

Published on: 13th August 2018

The company will be exhibiting at three trade fairs this September to showcase its ever-expanding collection of soft toys.

New introductions into the world of Wilberry will be on display at Autumn Fair at the NEC (Hall 5, Stand C20 – D21) and Top Drawer at Olympia (Stand P38), plus the company will also be making its debut at Kind & Jugend in Cologne (Hall 10, Aisle 8 – Stand 71) to help grow its international business.

Wilberry highlights to look out for this autumn include the Feathery Friend Owls and baby Ostrich, all made from a new material with the look and feel of real feathers. Moving into a more classic look, the Wilberry Knitted Dinosaurs and Bears have just arrived; their soft pastel colours make them an ideal gift for a newborn baby and therefore, a good choice for nursery buyers at Kind & Jugend.

The soft and cuddly Wilberry Friends offering also continues to grow, with two new lambs, two new cow characters and a flamingo now available to order for immediate delivery.

The Puppet Company, the parent company of Wilberry, has started working with Vicki Marler-Hausen of Elmer Marketing to raise brand awareness within the market place and also consumers. Vicki is exploring new marketing opportunities and building on what has been an excellent year of trading for the soft toy brand.

For more details and to make an appointment at any of the upcoming shows, please call the office on 01462 446040.


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