Rockpool Licensing has been appointed to represent Animal Jam for consumer products and promotion in the UK and Ireland.
Animal Jam has seen astronomical growth since its inception. The game is now expanding from online to offline with the appointment of Jazwares as master toy partner which, along with a number of other key categories, will be launching at retail this autumn.
Working directly with Peeko, which handles worldwide licensing rights for the brand, Rockpool is poised to help the licensing programme achieve global success.
“We’ve seen phenomenal growth of the Animal Jam player community in the UK over the past year, with millions of kids who love animals and the natural world joining their friends in our online playground,” said Clark Stacey, CEO of WildWorks. “Anticipation for the launch of Animal Jam toys, apparel and accessories is already extremely high. Rockpool brings a unique depth of experience in children’s products and the local market that will enable us to deliver top-notch experiences to kids and parents in the UK.”
Vickie O’Malley, MD at Rockpool, added: “Wildworks’ achievement with Animal Jam is impressive and the potential for consumer products is immense. Animal Jam is fast emerging as a substantial licensing opportunity across all categories. There’s tremendous buzz following recent shows and I’m looking forward to bringing new partners on board.”