Wildworks appoints Rockpool for Animal Jam

Published on: 31st March 2016

Rockpool Licensing has been appointed to represent Animal Jam for consumer products and promotion in the UK and Ireland.

Animal-Jam-480Animal Jam has seen astronomical growth since its inception. The game is now expanding from online to offline with the appointment of Jazwares as master toy partner which, along with a number of other key categories, will be launching at retail this autumn.

Working directly with Peeko, which handles worldwide licensing rights for the brand, Rockpool is poised to help the licensing programme achieve global success.

“We’ve seen phenomenal growth of the Animal Jam player community in the UK over the past year, with millions of kids who love animals and the natural world joining their friends in our online playground,” said Clark Stacey, CEO of WildWorks. “Anticipation for the launch of Animal Jam toys, apparel and accessories is already extremely high. Rockpool brings a unique depth of experience in children’s products and the local market that will enable us to deliver top-notch experiences to kids and parents in the UK.”

Vickie O’Malley, MD at Rockpool, added: “Wildworks’ achievement with Animal Jam is impressive and the potential for consumer products is immense. Animal Jam is fast emerging as a substantial licensing opportunity across all categories. There’s tremendous buzz following recent shows and I’m looking forward to bringing new partners on board.”


Asia-Europe spot rates head for $20k as new China Covid problem unfolds

The MadeForMums Toy Awards 2021 are now open for entry

Jeremy Pateman joins toys2market

Little Baby Bum launches on BBC iPlayer creating wider platform for Little Tikes range

KidsKnowBest expands research team and appoints new strategy director

Licensing Expo Virtual 2021 confirms further top tier exhibitors

Plans revealed for Mattel Adventure Park

Friday Blog

China crisis…it’s the Friday Blog!

Moose Toys unveils ‘biggest boys brand to date’ with new Akedo franchise

Hornby reveals full year results