Willkommen zurück: Spielwarenmesse set to return after 2-year hiatus

Published on: 2nd December 2022

Toy World discovers what visitors to the 2023 Spielwarenmesse can look forward to when it returns to the Nuremberg Exhibition Centre from 1st to 5th February.

According to its organisers, Spielwarenmesse eG, the 72nd iteration of Spielwarenmesse is the place to be for the international industry at the start of 2023. Taking place from 1st-5th February at the Nuremberg Exhibition Center, the show will let retailers discover a multitude of trends and innovations for the new year. Both the industry and the organisers are said to be ‘delighted’ to return to the physical fair and its live events after two years away, while the associated new online platform, Spielwarenmesse Digital, will continue to support the event by providing valuable additional services.

Announced by a rousing marching band that promises to blow away the cobwebs at 8.55am on 31st January – the day before the show officially opens – PressPreview returns to Spielwarenmesse in 2023, this year with a particular focus on start-ups and young businesses.

Once the show gets officially underway, visitors will be able to peruse a selection of manufacturers across 13 distinct product groups including Dolls and Soft Toys; Baby and Infant; Wooden Toys and Toys made from Natural Materials; Technical Toys, Educational Toys, and Action Toys and much more. The show will also open the Model Railways and Model Construction category to the public for the first time, in accordance with the ‘long-held wishes of exhibitors from this sector of the market’.

Another first, the Game Inventors Convention will be taking place in Nuremberg on 3rd February 2023, bringing games inventors together with developers from both national and international publishing houses in Hall 11.1.

In October, the Spielwarenmesse TrendCommittee, on which Toy World’s own publisher John Baulch sits, announced the three trends it believes will drive toy sales next year: Discover!, Brands for Fans and MetaToys. The redesigned ToyTrends experience covers some 400m² in Hall 3A, where relevant products will be available to assess and try out. Readers can find out more about the trends here.

To find else what else is new and exciting ahead of Spielwarenmesse’s big return, read the full overview published in Part 1 of our show preview, published in the December issue of Toy World.


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