Wilton Bradley will be sole UK distributor for YoYoFactory’s line of expert Yo-Yos.

The YoYoFactory was founded in 2003 by USA based international Yo-Yo superstar YoHans (Hans Van Dan Elzen). His focus was on creating patented technology that would make playing with a Yo-Yo a more enjoyable experience.

Hans commented: “We are pleased to announce that Wilton Bradley has agreed to be our new distribution partner in the UK. The UK market is special to us and requires a strong partner who can bring the excitement to the public that Yo-Yos require. Wilton Bradley was the only choice.”

YoYoFactory designs and manufactures the world’s best performing Yo-Yos for professional players, World Record holders, national and world champions.

YoYoFactory also makes Yo-Yos for kids to impress their friends and practise their champion moves. Whatever the level of expertise, YoYoFactory has the Yo-Yo to suit every skill or style.

Simon Hampton, Wilton Bradley’s head of sales and marketing, commented: “We are delighted to be the UK’s sole distributor for YoYoFactory. We have a full product range which will provide a great throwing experience for the beginner using the TenTrick range right up to the high grade aluminium DV888 Yo-Yo or the F.A.S.T 201 to master the classics.”