Wilton Bradley has partnered up with the YouTube stars to promote its official The X Factor Mi-Mic range.

With a combined 6.5m views on YouTube and an audience of over 811K on Instagram and Twitter, Amazing Arabella and JD the Kid’s partnership with Wilton Bradley will see them create a host of karaoke themed YouTube and Instagram videos in the lead up to Christmas.

The YouTubers will team up with their peers across the social media sphere to demonstrate the fun that can be had with the mics. The first video in the series, which has recently been released on IGTV, features a cameo from the Meet the Vloggers family and takes inspiration from the Carpool Karaoke concept made famous by James Corden.

Building on the success of its award-winning range of Mi-Mic karaoke microphones, Wilton Bradley was awarded the licence to manufacture The X Factor karaoke microphones and speakers earlier in 2018. The first of these products – the newly launched XF1 and XF2 X Factor Mi-Mics – have won awards from Right Start and Made for Mums as well receiving highly rated consumer reviews online.

The innovative Mi-Mic karaoke microphones allow kids to connect to their phone or tablet via Bluetooth and sing along to their favourite songs from Youtube, Spotify and other karaoke apps. The mics include a fun echo feature and unique voice changing function (on selected models) allowing singers to change the pitch of their voice.

You can see the first video released on YouTube below.