Wiltshire-based toy shop finds new home

Published on: 31st March 2014

The Toy Tree, a toy shop which specialises in handmade wooden toys, is closing at Old Swan Yard but is moving into Devizes Books.toytree-300

A combination of family commitments and competition from the internet compelled Toy Tree owner Caroline Rudler (pictured left) to shut up shop. She explained: “It is a great shame. There has been a toy shop in these premises since the Old Swan Yard started up in the early 1990s. But I have three young children and just cannot spare the time to push the business.” Customer reaction took her by surprise, however, and she said: “People told me I couldn’t close so I looked around for other options.”

Jo Batchelor (pictured right), owner of Devizes Books in Sidmouth Street, came to the rescue. Mrs Rudler said: “Jo said it would be wonderful to have toys in her shop, especially as so much of her business is in children’s books.”

Ms Batchelor said she was delighted to be able to host The Toy Tree, which Mrs Rudler will still run. She said: “I think this is a good example of small businesses supporting each other.”

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