LICENSING NEWS

Window display competitions create colourful character celebrations for Rainbow

Published on: 21st June 2019

The company has been promoting the anniversaries of two much-loved children’s book characters this summer.

Winner of the Hungry Caterpillar Competition – Celebrations of Stourbridge.

Rainbow Designs launched two separate competitions encouraging retailers to design window or interior displays for Eric Carle’s The Very Hungry Caterpillar, which celebrates its 50th Birthday this year, and David’s McKee’s patchwork elephant, Elmer, who is 30 years old.

Retailers from all over the UK dressed their windows and internal displays using POS materials from Rainbow along with any other materials and character products they chose to use.

Anthony Temple, managing director of Rainbow Designs, was overwhelmed by the evident love for the characters and the effort that retailers had gone to in taking part. He said: “There were some truly magnificent and colourful window displays lining the high street during the month of May. All the entries were highly creative and showed some well dressed displays, it was an extremely close run race on both competitions.”

Mark Standen, sales manager at Rainbow Designs, added: “We were delighted with how many of our retailers embraced this opportunity and joined in with the fun. It was a great way to celebrate the milestone birthdays of these much-loved characters, which have both really have stood the test of time.”

Winner of the Elmer Competition Giddy Goat Toys Manchester

The winners of The Very Hungry Caterpillar display were Celebrations of Stourbridge, which created a visual spectacular for all to see. Roger Eames, manager of the store, commented: “We are so excited to have won The Very Hungry Caterpillar window competition. We celebrated with a cocktail at the Savoy whilst in London.”

The Elmer display was won by Giddy Goat Toys in Manchester, with its colourful Elmer extravaganza. Owner of the store, Amanda Alexander, said: “We’re delighted to have won Rainbow Designs’ window competition to celebrate Elmer’s birthday. We love Rainbow Designs’ range of toys; they are great quality and the plush Elmer is really soft – it’s been a consistent best-seller in our shop since we opened in 2012. We love that the Elmer books celebrate diversity, friendship and fun.”

Rainbow Designs will reward both retailers with free stock for their time and effort in creating the winning displays.

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