Last November, Disney ran a princess-themed ‘making dreams come true’ campaign where consumers were invited to design a dress. TV spots on Disney Junior drove viewers to a bespoke microsite for entry at disneyjunior.co.uk/rubies.
The prize was a family trip to Disneyland Paris and the winner’s dress design being custom-made especially for them by Rubie’s Costumes.
The competition had over 300 entries. The winner was Saffron, aged five from Liverpool, who designed a Rainbow Butterfly dress.
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