Winners announced for Toy Fair 2018 Editor’s Choice Award

Published on: 25th January 2018

Pokemon Collectibles, Bush Baby World and Hatchimals revealed as top three toys of the show.

Pokemon Collectibles from Character Options has today been crowned the winner of the Toy Fair 2018 Editor’s Choice Award. Organised by the British Toy & Hobby Association (BTHA), the awards were voted on by media attending the annual toy, games and hobby show.

With more than 250 exhibiting companies at Toy Fair this year, thousands of exciting toys and games have already been launched. Journalists from broadcast, national, consumer and trade outlets have all flocked to the show to see these brand-new toys that will shape the UK market in 2018.

The top three toys voted for by the media are:
1st place: Pokemon Collectibles; Character Options
2nd place: Bush Baby World; Golden Bear
3rd place: Hatchimals; Spin Master Toys

Jerry Healy, group marketing director at Character Options, commented: “We are delighted to have been voted to receive an editor’s choice award for the Pokémon collection. Character is very much looking forward to revealing its entire range from Wicked Cool Toys in coming months.”

Majen Immink, director of fairs and special events, added: “Winning an Editor’s Choice award is a great achievement for every Toy Fair exhibitor. Those exhibitors who feature in the top three should be really proud to receive this recognition. My congratulations go out to the winners, and my sincere thanks to all the attending journalists who took the time to cast their votes.”


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