Five innovations have been honoured, with awards presented at a prestigious awards event during the Opening Ceremony.
The presentation of the ToyAwards was the main highlight of the official Opening Ceremony, marking the start of the 70th Spielwarenmesse. Awarding the coveted accolades for the 16th time, Spielwarenmesse eG once again paid tribute to outstanding, innovative products in four age-specific categories as well as a new Startup group.
The winners are as follows:
Baby & Infant (0-3 years)
Magic Touch Piano Musical Toy, Hape International and Kids II
The Magic Touch Piano from Hape International and Kids II is the ideal way to introduce toddlers to the world of music. Made of high-quality wood, this piano features magic touch technology using warmth from a child’s fingers, so buttons aren’t required. The jury concluded: “The piano encourages the early learning of music among toddlers.”
PreSchool (3-6 years)
bworld theme sets, Bruder Spielwaren
bworld theme sets by Bruder Spielwaren invite pre-school children to take part in lengthy role-playing games, while at the same time introducing them to various kinds of jobs. There are endless play possibilities, since the various worlds can be combined with each other. “The realistic play worlds are still just as exciting for older children,” stated the jury.
SchoolKids (6-10 years)
Magical Mermaid World, Playmobil
Magical Mermaid World opens up a fabulous underwater world. The details – such as an electric opening shell, exotic aquatic plants and imaginative carriages for the characters – come in delicate pastel colours. A ball track made up of plants forms the centre of this world. “A fantastic system toy with a well-rounded concept,” praised the jury.
Teenager & Adults (10 years and older)
Know!, Ravensburger Spieleverlag
Ravensburger Spieleverlag‘s quiz game Know! combines a board game with digital innovation. The incorporation of the free Google Assistant ensures that the game always has current questions along with the right answers. This concept also won over the jury, which stated: “It holds the promise of cross-generational quizzing fun for the whole family.”
Mabot, Shenzhen Bell Creative Science and Education
Simple and available in a handful of colours, once assembled Mabot quickly reveals its limitless play options. It can be combined with an app on a smartphone or tablet and guided around the home. A second app introduces kids to basic coding skills. The jury’s rationale: “A great educational toy that grows with the child.”
The winners of the ToyAwards are all on show at the TrendGallery in Hall 3A.