The awards were presented at a gala event held in Olympia’s Apex Room following the first day of the 67th annual Toy Fair.
MGA’s L.O.L. Surprise!, Orchard Toys, Lego and Character Options triumphed at last night’s annual Toy Industry Awards, along with a raft of other companies that received recognition for their products and services.
TRA chairman, Alan Simpson, revealed the Toy and Supplier of the Year Awards.
The Toy and Supplier of the Year awards are as follows:
- Action Figure of the Year – Goo-Jit-Zu, Character Options
- Construction Toy of the Year – Harry Potter Knight Bus, Lego
- Imaginative Play Toy of the Year – Nerf Fortnite SP-L Elite Dart Blaster, Hasbro
- Collectible Range of the Year – Funko Pop! Assortment, Funko
- Novelty Toy of the Year – Pets Alive Boppi the Booty Shakin’ Llama, Zuru
- Game of the Year – Pictionary Air Family Drawing Game, Mattel
- Doll of the Year – L.O.L. Surprise! O.M.G. Fashion Doll, MGA Entertainment
- Play Set of The Year – L.O.L. Surprise! 2-in-1 Glamper Fashion Camper, MGA Entertainment
- Plush Toy of the Year – Rainbocorns Series 2 Ultimate Surprise Egg, Zuru
- Pre-school Range of the Year (Joint) – Paw Patrol, Spin Master, and Peppa Pig, Character Options
- Movie Toy of the Year – Toy Story 4 True Talkers Assortment, Mattel
- TRA Special Recognition Award – Barbie Dreamtopia Royal Ball Princess Doll, Mattel
- Global Supplier of the Year – Spin Master
- UK Supplier of the Year – Orchard Toy
The prestigious Toy of the Year award went to MGA Entertainment’s L.O.L. Surprise! 2-in-1 Glamper Fashion Camper.
Isaac Larian, CEO and founder of MGA Entertainment, said: “Team MGA has now won the Toy of the Year in the UK, three times in a row, and with the New York Toy Fair around the corner, we are looking for a ‘three-peat’ at the US TOTY awards as well. This win proves that new and original toys drive the toy business. It is #MGATime2020. We will achieve high, double digit growth again in 2020 based on our new, original principle. I am incredibly proud of my team in the UK and around the world.”
Alan Simpson, chairman of the TRA, added: “In a tough year for the industry, tonight’s winners and nominees had to work harder than ever to launch innovative and appealing toys to cut through the marketplace. The companies celebrated this evening should be proud of their achievements in an otherwise difficult 2019. It’s right to recognise the innovation and play value that continues to be brought by the winners and nominees of this year’s awards. My personal thanks also go to the selection panel for taking time out of their busy schedules before Christmas to choose these worthy winners.”