Winning Moves unveils ‘New 9’ for autumn/winter 2022

Published on: 3rd November 2022

Winning Moves has announced a total of nine new products landing in November 2022, all of which were only 12 weeks from idea to shelf.

Winning Moves UK has been busy in the run up to Q4, bedding in a new 3PL warehouse partner, restructuring a sales team that has been through several significant changes recently and steadily growing its global brand.

Kieran McNamara, head of UK Retail Sales, said: “As a business, we always analyse trends to ensure we can continue to deliver relevant products to the UK consumer and are delighted to be able to offer games that appeal to all age demographics. As such, we are releasing a Monopoly and Top Trumps pack to celebrate the historic success of the England women’s football team at the recent UEFA Women’s Euro 2022 Tournament.”

Kieran continued: “We are also proud of Top Trumps as a key IP and British institution and have always sought to align its appeal to topics of the day. As part of our ongoing market research, we have identified Generation Z as an important demographic and this gives us a unique opportunity to widen the scope of the brand. Looking at areas we believe are of interest to Generation Z, we’re delighted to present six packs in a new segment – ‘Top Trumps #Trending’. These are: Guide to Trainers, Spotify, Fashion Trends, YouTube, TikTok and NFTs, providing the ultimate guide to life as a GenZ-er.”

The final New 9 launch is Top Trumps – Lex Match. This new word game combines the popular Top Trumps Match gameplay with the ever-expanding word game category, broadening its appeal among adults whilst retaining Winning Moves’ focus on camouflaged learning, which is prevalent throughout its IP portfolio. Players race to be the first to line up five letters to spell out a word by pushing out their opponents’ cubes and inserting new ones to disrupt their words and form their own. Variations on the gameplay mean younger players can match three or four letter words or use their secret letters at the end to steal the game.

“By adding these products, we’ve added great value to our games offering, enhancing our ambition of remaining the one-stop-shop for retailers, while maintaining a key principle of taking kids away from screens and bringing families together,” added Kieran.

Kay Thompson, sales manager, stated: “The response so far has been amazing. With turnaround taking place in just 12 weeks, from concept to delivery, we can’t wait to get these games out and onto retailers’ shelves.”

Retailers interested in the Winning Moves range should visit or contact the sales team on 01706 558539.



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