WiT announces new leadership and board members

Published on: 12th December 2023

Women in Toys, Licensing and Entertainment (WiT) has announced new leadership and board members to drive impactful change.

Ehi Oviasu-Kahn

Women in Toys, Licensing and Entertainment is proud to announce the appointment of a new chairwoman of the board, and the addition of four accomplished leaders to its board of directors. These changes mark a significant milestone as WiT continues its mission to empower, advance and advocate for women in the toy, consumer products, licensing and entertainment industries.

As of 1st January 2024, Ehi Oviasu-Kahn will assume the role of chairwoman of the board, succeeding Janice Ross, whose term as president concludes on 31st December 2023. As an attorney, artist and visionary founder of Little Art, Ehi has a track record of building coalitions with policy leaders, stakeholders and nonprofit organizations, bringing a wealth of experience and unique perspective to the position, and is poised to lead WiT into its next chapter of growth and impact.

Joining Ehi in steering WiT’s trajectory are four newly appointed board members, each serving a three-year term beginning on 1st January 2024. With their exceptional leadership, wealth of experience and commitment to WiT’s vision and values, they are poised to play a pivotal role in further shaping the strategic direction and driving the mission of the organization.

The new board members are (L-R):

  • Aneisha Vieira, global brand director, Zuru
  • DeeDee Wright-Ward, founder and CEO, Purpose Toys
  • Gena Lavallee, vice president, sales and marketing, Make It Real
  • Julien Sharp, general manager, US, Asmodee

In addition, WiT is pleased to announce the reelection of four current board members to serve a second term:

  • Amy Thompson, EVP and chief people officer, Mattel
  • Kristi Wasmer, senior sales executive
  • Michelle Weber, EVP, Toy’n Around
  • Shawn Smith, founder, Shawn Smith Communications

As Janice Ross steps down from her role as president, she commented: “It has been a profound honour to serve as WiT president over the past four years. I’m proud of the remarkable progress we’ve achieved together, and excited for the continued impact of this incredible organization under Ehi’s dynamic leadership. The incoming board, along with the reelected members, brings a wealth of talent and diversity that will undoubtedly propel the organization to unprecedented heights.”

To learn more about WiT’s board of directors, please visit


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