NEWS

Wooky debuts Design Masters

Published on: 6th February 2013

Design Masters is a new brand developed for boys that combines precision drawing with sophisticated design.

Design Masters allows boys to draw, sketch, personalise and detail their own car designs using extreme themes, added surprise details, stencils, sketching pages and stickers.

The Design Masters Lamborghini Sketchbook range includes a small sketchbook featuring the Lamborghini Gallardo and large sketchbook showcasing the Lamborghini Aventador LP 700-4 and Sesto Elemento. Using the detailed stencil sheets provided, users can trace car parts on their sketch page and add colour and sticker appliqués. Design Masters pencils are also available to add finishing touches.

Each kit in the Design Masters Ford Series contains sketch pages, templates, stencils and inspiration pages featuring the Ford Focus RS500, Ford Mustang, Ford F-150 SVT Raptor and the Ford GT.

Mignon Klerk, marketing director for Wooky Europe, said: “Design Masters is a really exciting new brand for Wooky. Our team felt there was a gap in the market for boys whose dream job is designing cars. Design Masters, with the Ford and Lamborghini licences, gives boys the chance to indulge in their passion for cars and design the ultimate driving machine using some of the car world’s most admired models as inspiration. Each of the Design Masters sketchbooks comes with plenty of stencils, templates and stickers to help them design the ultimate ride.”

The Design Masters range is suitable for boys aged seven years plus. For more information on Design Masters please visit www.mydesignmasters.com.

If you would like to receive the latest toy trade news straight to your inbox, please click here to subscribe; you can also follow Toy World on Twitter and Facebook.

RECENT ARTICLES

Where there’s a will…it’s the Friday Blog!

Hexbug details new products on show at New York Toy Fair

Kids@Play to distribute YuMe Harry Potter collectibles in UK

New Star Wars products for The Mandalorian series announced

Retail figures on the up following slow end to 2019

Warner Bros. Consumer Products opens new office in Poland

The NPD Group reports on 2019 global toy sales

Moose Toys raises £110,000 for RSPCA with Scruff-a-Luvs

Moose gears up for New York Toy Fair

Mattel unveils Olympic Games Tokyo 2020 product ranges