The new licensed and in house brands for 2012 revealed are Block Crayon, Artzooka, Mixy, Style Me Up and Mathable.
Mignon Klerk, marketing director, commented: “We’re delighted with the reaction to our new collections. Many of the journalists have children of their own and could easily identify which kits their children would love. The fact that the ranges include cost effective products proved a hit and are likely to make it onto most Christmas lists this year. We’ve had fantastic interest from the retailers who see that Wooky Europe is filling a gap in the market for non-electronic toys.”