Former director Tony Page has approached Shop Direct with an offer.
Ten years after its demise, former director of the Woolworths brand Tony Page has told the Daily Star that he has approached brand owner Shop Direct to buy the name back. Mr Page, who joined Woolworths in 2006, originally tried to buy the brand after its initial collapse in 2008, but his £10m bid was trumped by Shop Direct.
Tony Page commented: “I am still emotionally attached to it. I still think it has got a role in the future. I have contacted Shop Direct and said ‘you’re not using the brand anymore, would you consider giving it to someone who would?'”
Rather than join the mass of online retailers, Tony Page added that he sees the brand’s return as being mostly in the form of bricks and mortar stores. He said: “They have taken the website down, so I’m curious as to what might happen next, because I still think the brand has got some propriety, in spite of what happened in the past. I feel that if the brand name was available, it would still be a possibility to bring it back to our high streets.”
Mr Page has apparently yet to receive a reply from Shop Direct.