World Alive launches MasksForAll

Published on: 17th April 2020

Five designs of face masks for kids are available in five different sizes, while adult masks are also being manufactured.

The Spanish toy company World Alive S.L., best known for its Aqua Dragons brand, has confirmed the launch of a new line of face masks for children. MasksForAll has been set up in the last couple of weeks, and recognises the growing need for parents to have protection from Covid-19 for their families when outside the home.

In a statement, the company said: “It is becoming ever more evident that the use of face masks by consumers, when out in the community, is preferential to taking no precautions at all. As an example it is now a requirement that consumers in the USA wear a face mask when entering a supermarket. While children will not typically be taken shopping at this time, they are exercising with parents outside of the home. World Alive also expects that, as lockdowns are lifted, parents will be cautious about exposing their children to unnecessary risks.”

The MasksForAll design is a reusable mask with disposable filters. The product has an outer layer of 100% cotton, currently printed in five different designs. There is an inner layer which is a cotton polyester blend. There are also five different sizes aged: 2-4, 5-7, 8-12, teen and adult.

Adult Masks are being made with a view to supplying retailers for their staff. UK retailers can contact Wendy Wood on or call 07399 623971, and those in Ireland should contact McCabe Marketing & Sales ( or call +353 86 023 0233) and Brian Colgan (, call +353 86 833 2194).

Production of MasksForAll has already begun in World Alive’s home city of Barcelona and product is available for shipping worldwide. Global sales are being handled by UK based Kids International Marketing who can be reached at or on +44 (0)7770 661461.


Friday Blog

Have we (finally) found a Brexit benefit … it’s the Friday Blog!

Exclusive: Rick Derr – Letter from America

Hornby unveils new Playtrains High Speed Train Set

Exclusive: Behind the scenes at the Natural History Museum

The Paddington Bear Experience to open in May

The March issue of Toy World is out now

The Toy Trust unveils Midsummer Mayhem

Skillmatics further strengthens UK sales team

Sambro strengthens UK finance team with new hire

Autumn Fair launches new campaign for 2024