World News

Spin Master to buy two children’s app developers

Published on: April 22nd, 2016

The toy maker has announced it will buy two children’s app developers from Sweden’s Bonnier Group.

spin-master-480The two brands, Toca Boca and Sago Mini, employ more than 100 people across the world, including in offices in Toronto, Stockholm, San Francisco and New York.

“Older kids content consumption patterns have shifted to mobile devices and we want to be where the kids are,” Ronnen Harary, co-CEO commented. “The acquisition of Toca Boca and Sago Mini, with their strong brand presence, allows Spin Master to develop a leadership position in the mobile app space for kids and rounds out our ability to entertain kids in both the physical and digital world”

Spin Master has not released the financial details of the deal, however it reported that the acquisition is expected to close in May of this year.

Toca Boca has released 32 apps since launching in 2011. The company’s games have racked up more than 140 million downloads in 2015 countries. Sago Mini, meanwhile, has built 16 apps that have reached 13 million devices.

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