Visitor numbers increased by 3.3.% this year, with over 51,000 buyers attending the Toys & Games Fair.
The HKTDC Hong Kong Toys & Games Fair, the HKTDC Hong Kong Baby Products Fair and the Hong Kong International Stationery Fair have concluded after featuring close to 3,000 global exhibitors. Together with the HKTDC Hong Kong International Licensing Show, which closed 9th January with over 400 exhibitors, the first four Hong Kong Trade Development Council (HKTDC) fairs of 2019 attracted more than 130,000 buyers, an increase of 3.3% on last year.
Over 51,000 buyers attended the Toys & Games Fair, while about 34,000 and 21,800 buyers visited the Baby Products Fair and Stationery Fair respectively. In addition, more than 23,000 visitors attended the Licensing Show.
Benjamin Chau, deputy executive director of the HKTDC, said the attendance for the four events showed that the sourcing commitment of global buyers had not been affected by the Sino-United States trade friction, and that they continue to see Hong Kong as an important international exhibition and sourcing hub.
Benjamin commented: “For the Toys & Games Fair, Baby Products Fair and Stationery Fair, we saw an increase in attendance by buyers from a number of different countries, including developed markets such as Australia, Germany and the United States, as well as emerging markets such as Indonesia, Kazakhstan, Mexico, Poland and Vietnam. The number of Mainland Chinese buyers recorded double-digit growth. The HKTDC will continue to provide an international trade and exchange platform for industry professionals to generate more business opportunities for all.”
This year’s fairs featured an assortment of new products, with those incorporating smart technologies being in high demand. These products include a variety of toys and games that incorporate virtual reality (VR) and augmented reality (AR) technologies, as well as those enabled with mobile apps. Educational toys exploring children’s potential were also well received by buyers. A STREAM Toys Product Display – highlighting toys related to science, technology, robotics, engineering, arts and mathematics – showcased the latest product trends and drew a lot of interest from visitors.
To see what exhibitors and buyers had to say about the fairs, click here.