World News

15 finalists announced for Spielwarenmesse ToyAwards

Published on: January 25th, 2019

Winners to be announced at Opening Ceremony on 29th January.

Mabot/ Shenzhen Bell Creative Science and Education Co, nominated for category Startup.

Introduced by Spielwarenmesse eG, the ToyAwards are presented to outstanding products every year, with the prizes ranking among the most respected accolades in the industry.

This year, the ToyAwards will be presented in the new Start-Up category and the four age-specific categories, as outlined below.

To make it easier for exhibitors to take part in the competition, a digital preliminary round was introduced this year for the first time. During this stage, the jury of experts narrowed down the entries based on the criteria Originality, Fun Factor, Accessibility of the Product Concept, and Sales Potential at Retail.

This year, 433 exhibitors (2018: 397) entered a total of 838 products (2018: 643), an increase which bears testimony to the continued appeal of this accolade.

The nominees for the ToyAwards 2019 are:

Baby & Infant (0-3 years)
 Lawn Mower Baby Walker/Legler small foot company (Hall 3/A-30)
 Magic Touch Piano Musical Toy/Hape International (Hall 3A/E-17, G-26) & Kids II (Hall 3/A-16)
 My First RC/Revell (Hall 12.2/P-13)

Pre-school (3-6 years)
 bworld theme sets/Bruder Spielwaren (Hall 6/C-31, C-37)
 Deluxe Scientific Workbench/Hape International (Hall 3A/E-17, G-26)
 My Magic Castle/Buki France (Hall 5/A-56)

SchoolKids (6-10 years)
 Magical Mermaid World/Playmobil (Hall 12.2/P-07)
 The slow motion race game/Hasbro Deutschland (Hall 12.0/F-10, H-05)
 toi+/Ravensburger Spieleverlag (Hall 12.0/A-12, D-13)

Teenager & Adults (10 years and older)
 Die drei ??? Krimipuzzle/Franckh-Kosmos (Hall 10.0/G-02)
 Know!/Ravensburger Spieleverlag (Hall 12.0/A-12, D-13)
 Sound Jack!/Hutter Trade (Hall 10.1/A-08)

Startups
 Mabot/Shenzhen Bell Creative Science and Education (Hall 4A/B-15)
 Pikoko/Brain Games (Hall 10.0/J-05)
 Qbitoy/Qbi Globe (Hall 3A/B-29)

The winners of this year’s ToyAwards will be announced on 29th January 2019 during the Opening Ceremony which marks the beginning of the 70th Spielwarenmesse. The nominees and winners can be viewed at the PressPreview on 29th January, and thereafter at the TrendGallery in Hall 3A from 30th January to 3rd February 2019.

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