World News

Asian Toys & Games Show expects to welcome around 400 exhibitors

Published on: June 13th, 2018

The Asian Toys & Games Show is a major showcase and sourcing hub for Asian-made toys and games.

Presented and managed by Comasia Limited, the sourcing event – four concurrent shows running between 20th-23rd October at the Hong Kong Convention and Exhibition Centre – is one of most important marketplaces in Asia for toys, gifts, premiums, housewares, kitchen & dining and lifestyle. The annual show date has now become a regular fixture of the autumn Southern China sourcing period for global buyers.

The Asian Toys & Games Show is a major showcase and sourcing hub for Asian-made toys and games. In 2017 the industry trade show featured products from over 390 exhibitors from 15 countries and regions. The 2018 edition is expected to gather a strong line-up of some 400 exhibitors presenting their best offerings in over 500 booths.

As technologies and consumer preferences continuously evolve, the Asian Toys & Games Show aims to keep abreast of the latest market trends as it offers innovation and the latest designs to buyers worldwide. This year, the show will again feature a wide array of innovative and creative playthings presented by leading manufacturers and suppliers, mostly from Asia, including STEAM toys, action figures and collectibles, smart toys with app-connected features and VR (virtual reality)/AR (augmented reality) technologies, electronic toys, soft toys & dolls, baby and nursery items, outdoor and sporting items and more.

Online pre-registration for free admission badges is now open at Pre-registered buyers can also apply for the Special Buyer Sponsorship Programme to benefit from up to HKD2,800 towards expenses during their visit to the show.

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