Jasnor has been named as the distributor of Sooty puppets and plush toys in Australia and New Zealand, BBC Worldwide has announced.
Launching in October, Jasnor will be the distributor of puppets and plush toys from Golden Bear, which will be available from ABC stores, BBCshop.com.au and speciality stores.
Hosted by Richard Cadell, series one of the modern series of The Sooty Show will soon launch in Australia, and is set to air in New Zealand from 29th August.
BBC Worldwide was recently announced as the official licensing and merchandise agent for the Sooty brand in Australia and New Zealand.
Brigid Roberts, licensing and sponsorship manager at BBC Worldwide ANZ, said: “Sooty is a much-loved British brand with a strong heritage in Australia and New Zealand. We’re very excited to be partnering with Jasnor and we see lots of potential for Sooty in this market.”
Richard Cadell, presenter of The Sooty Show and owner of the Sooty brand, said: “I’m so excited to be bringing the new Sooty Show to Australia and New Zealand. The current series has been a huge hit with fans both old and new in the UK and we know from our social media sites that there’s a massive overseas fan base who can’t wait to introduce Sooty to their children and grandchildren. It’s great that fans will also have the chance to buy their own set of puppets so they can create the magic of Sooty at home.”