World News

Boomerang to launch in Turkey

Published on: April 14th, 2016

The kids’ entertainment channel is the first to launch on the country’s National Children’s Day, which is celebrated on 23rd April.

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Turner is now preparing to launch its second flagship kids’ channel, Boomerang, across the country.

Available on D-Smart and Tivibu platforms from 23rd April, Boomerang will offer viewers the latest episodes of classic animations such as The Tom & Jerry Show, Scooby-Doo, Looney Tunes, Inspector Gadget, Mr Bean, Garfield and more, all broadcast in HD.

Patricia Hidalgo, SVP and chief content and creative officer of kids at Turner EMEA & International Kids Strategy, said: “The timing of this launch is significant as we continue to invest in new, original content for Boomerang and further develop the brand as our second flagship kids’ channel across the region. Turkey is a big priority market for Turner and we feel confident that, with its strong portfolio of classic animation and loveable characters, Boomerang will offer a fun, light-hearted entertainment experience for families to enjoy together.”

This latest launch sees Boomerang’s EMEA presence grow to 60 countries, 15 languages and over 55 million homes across the region.

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