World News

Cartamundi launches new Shuffle in Italy

Published on: September 23rd, 2014

Cartamundi has launched its new card game product, Shuffle, in the Italian market. Italian-Shuffle300

Six titles from the new Shuffle range of card games with optional interactive apps are spearheading the launch. They are Monopoly, Transformers, Play-Doh, My Little Pony, Guess Who? and Boggle Slam.

Already launched in France and Germany and soon to launch in the UK and the rest of Europe, Australia and New Zealand; Shuffle is a brand new product category which combines playing cards with support from tablets and smartphones.

Shuffle is supported and boosted by a partnership between Cartamundi and Hasbro. Card players can battle for the earth with Transformers; pick their favourite ponies and find missing jewels with My Little Pony card games; get rich and go bust with Monopoly games or discover the identity of their opponent’s character in Guess Who? card game.

In Italy the range is receiving heavy promotion on the popular Hasbro Italy website www.staserasigioca.it, where games, events and special offers relating to Hasbro brands are regularly highlighted to a vast online audience of games fans.

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