World News

ChizComm to represent Wow! Stuff

Published on: January 28th, 2019

ChizComm has announced a new agency partnership with the innovative global toy company.

Joining its roster of toy, technology, lifestyle, and children’s entertainment clients, ChizComm will represent Wow! Stuff as its retained marketing and communications partner. Building on Wow! Stuff’s lineup of licensed products, ChizComm will manage consumer marketing programmes and strategy for Wow! Stuff globally, alongside teams in each market to combine execution efforts.

Harold Chizick, president and CEO, ChizComm, commented: “We are thrilled to be partnering with a creative industry leader like Wow! Stuff, which constantly brings magic and imagination to the world of toys. Not only will
we use our experience in the lifestyle space as we work on these beloved brands and licences, but we are excited to be working as an extension of the Wow! Stuff team on all communication efforts.”

Wow! Stuff will utilise the expertise of the ChizComm team in supporting all upcoming product releases. ChizComm will develop and execute strategies surrounding the launch, promotion and consumer awareness of Wow! Stuff’s
brands.

Richard North, CEO, Wow! Stuff, commented: “ChizComm’s experience in the children’s entertainment and toy space is exactly what we were looking for in an agency partner. We are a product development company that is driven by innovation. We have been searching for an equally innovative consumer marketing agency, and I believe ChizComm are certainly that. Following the TOTY award nomination for our Harry Potter Mystery Flying Snitch, we are excited at the prospect of working with ChizComm to let more consumers know about our new releases in pop culture innovative toys in 2019 and onward.”

ChizComm and Wow! Stuff’s partnership is effective immediately. Both teams are looking forward to a
successful year to be kicked off at New York Toy Fair, where the public will get a sneak peek of what is to come
in 2019.

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