Jazwares also unveiled as master toy partner for the property in Germany, Austria and Switzerland.
Jazwares has been signed as the master toy partner for Peppa Pig in Germany, Austria and Switzerland, and will develop an extensive line of figures, playsets and feature plush that will launch at retail from September.
New Peppa Pig episodes from series 7 are poised to air on Germany’s leading children’s broadcast channel, Super RTL, in March. Further fuelling demand for licensed merchandise, eOne’s global attractions partner, Merlin Entertainments, recently announced plans for Peppa Pig Land, the first ever Peppa Pig attraction to launch in Germany.
Opening at Merlin’s Heide Park Resort in March, Peppa Pig Land will be a fully branded in-park themed area designed specifically for pre-school fans of the show. Families will be able to enjoy meet & greets with Peppa and George, an on-site Peppa Pig gift shop, and three newly designed themed-rooms at the Heide Park Adventure Hotel.
Ami Dieckman, eOne’s SVP International Licensing, Family & Brands, commented: “We’re excited to have Jazwares on board as the master toy partner for Peppa Pig across the GAS region. With Super RTL bolstering broadcast, and Merlin readying the brand’s first German theme park attraction, we have an incredibly strong foundation to build a consumer products programme, and we look forward to taking the property to new heights.”
eOne has also partnered with European market leaders including Simba for outdoor toys, Ravesburger for games and puzzles and Character World for home and bedding, with all partners launching from September.