World News

eOne prepares to launch PJ Masks in China

Published on: February 14th, 2018

Popular animated pre-school Series will debut in China on VOD platforms from spring 2018.

Entertainment One (eOne) has announced new content deals with three leading video-on-demand (VOD) platforms that will mark the entrance of PJ Masks into China from spring 2018.

PJ Masks first launched on-air internationally from March 2016 on the Disney Junior global network and is currently broadcast in over 85 territories worldwide. Now eOne is gearing up to introduce the show to the Chinese market – 52 x 11min episodes from series one will soon be available on leading VOD services Tencent, iQiYi and Youku. On the back of these deals, eOne is now assembling a dedicated PJ Masks consumer products programme for China that will significantly expand the global reach of the property, which already has 600 licensees in multiple territories around the world.

Monica Candiani, executive vice president content sales at Entertainment One Family, commented: “PJ Masks is generating an extraordinary level of buzz around the world and proving to be a hot property, both for content and merchandise. We’re therefore delighted to be partnering with these leading VOD platforms to bring this fantastic show to audiences in China for the first time.”

These developments follow the recent announcement of new free-to-air broadcast partners for PJ Masks including TVCultura (Brazil), RTL Kockica (Croatia) and DR Ramsajang (Denmark).

The first episodes from PJ Masks season two have recently premiered in the US and eOne is now gearing up to roll-out the new season to the rest of the world from February and early March. eOne has also recently announced that a third series is currently in production.

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