The latest license, which follows hot on the heels of the recently confirmed deal with confectionery licensee Nestle, further substantiates the demand for Everything’s Rosie in the Italian market. Developing kiosk collectibles, the license covers a product range to include 3D collectibles, activity and sticker books, balloons and dress up accessories.
Vickie Corner, managing director of V&S Entertainment, said: “We are delighted that Rosie’s popularity continues to rise amongst Italian pre-schoolers and the products developed by Edicolandia Junior will be a significant step in satisfying her young fans expectations at a retail level. It’s a territory in which Everything’s Rosie has found a natural footing and we look forward to seeing the brand’s presence continue to grow.”
The release of Rosie’s first Italian DVD from NBC Universal in March, and five titles from De Agostini due to be launched in the Autumn of this year, are indicative of the popularity the series has achieved. Everything’s Rosie experiences television exposure across two platforms: Rai YoYo and Deakids; and the licensing roll out within Italy is the natural step for a series that enjoys such committed broadcasting, as the brand attracts a host of blue chip licensees.
Claudio Compagnucci, acquisition and business development director for Edicolandia Junior, added: “Everything’s Rosie is a beautiful property and presents the perfect opportunity to deliver high quality offerings to consumers and fans. We envisage this to be a very successful partnership as the brand’s widespread broadcast has created a high demand for licensed merchandise.”
Everything’s Rosie has a wide range of leading licensees in place, with more than twenty in the UK and Ireland and a growing number across Europe including Spain, Portugal, Italy and France. The show is co-produced by V&S Entertainment and JCC, and broadcasts on CBeebies in the UK and internationally across 160 territories. Everything’s Rosie was recently acquired by the BBC for a fourth series (bringing the total episodes available to 104 x 11”) and a 24” special.
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