World News

Fall Toy Preview 2014 registration surges

Published on: September 19th, 2014

In three weeks, global buyers will arrive in Dallas, Texas, for the Toy Industry Association’s annual Fall Toy Preview. FallToyPreview300

From licensed action figures and board games to educational toys and arts and crafts, tens of thousands of innovative new products will be shown at the October 7-9th event by 341 exhibiting companies.

Buyers from several retail outlets have already signed up to attend the marketplace, bringing the total number of pre-registered buyers to more than 600 – 23% of which hail from international outlets. As of press time, representatives from 16 of the ‘Top 25 Toy Sellers’ are expected. In addition to mass market buyers, Fall Toy Preview’s doors will open for the first time to high-volume specialty retailers with expressed interest in the gift and toy markets.

Special Activities at Fall Toy Preview

• On Monday, October 6th, WIT’s Winning Moves Empowerment Workshop will take place on-site at the Dallas Market Center.

• At 8am on Wednesday, October 8th, a breakfast hour keynote address delivered by Doug Van Andel, executive creative director for global shopper marketing firm Saatchi & Saatchi X, will discuss strategies for breaking through retail environment ‘clutter’ by tapping into the emotions, memories and experiences of shoppers.

• The Toy Industry Foundation’s annual Toy Bank collection benefiting Dallas-area children in need will once again be held at the close of the show on Thursday, October 9th.

Additional information about Fall Toy Preview is available at www.FallToyPreview.org.

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