World News

Hasbro expands recycling programme to France, Germany and Brazil

Published on: August 14th, 2019

Toys and games sent to TerraCycle will be sorted and recycled into new products.

Hasbro has announced that it has expanded its industry-leading toy and game recycling programme to France and Germany, with additional plans to launch in Brazil later this year. Through the programme, consumers can send well-loved Hasbro toys and games to TerraCycle, a global leader in product recycling, who will recycle them into materials to be used in the construction of play spaces, flower pots, park benches and other innovative uses.

“Since launching the Hasbro Toy Recycling Programme in the US in 2018, we’ve been planning to expand into additional markets to offer more consumers around the world a sustainable solution for recycling their well-loved toys and games,” said John Frascotti, president and chief operating officer, Hasbro. “We deeply believe in taking care of our planet for future generations, and we see this expansion as the next step in our sustainability journey.”

French residents can learn more about participation here, and German residents can sign up here. Similar to the US programme, available at www.hasbrotoyrecycling.com, once participants sign up, they can collect and box up their toys and games, print out a free shipping label and send their box to TerraCycle, who will sort and recycle the products. Consumers in France can also bring toys and games to participating Picwic locations. The programme is open to all Hasbro toys and games, including face-to-face games, toys, action figures, dolls, plush and more.

“We want our consumers to know when they choose Hasbro toys and games, they can feel good that our products are of the highest quality, responsibly made and recyclable through TerraCycle,” added Kathrin Belliveau, senior vice president of Global Government, Regulatory Affairs and Corporate Social Responsibility, Hasbro.

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