World News

Hasbro’s The Game of Life teams up with TripAdvisor

Published on: August 24th, 2017

The partnership will allow Hasbro to add vacations to the game.

The Game of Life game’s new vacation card options includes a ski trip, a beach day in Punta Cana, hiking the Great Wall of China, and visiting the Eiffel Tower. Knowing travel, like life, can sometimes include twists and turns, Hasbro also threw in a few travel mishaps like a camping failure and a flight cancelled last minute to add another dimension to gameplay.

Florida, which will be included as a new The Game of Life vacation option, was named the top family vacation destination by respondents.

Jonathan Berkowitz, senior vice president of Hasbro Gaming, commented: “Graduating from college, getting married, buying a house, and having a family are all major life milestones, but we realised we were missing one important element – vacations. Through our work with TripAdvisor, we’re introducing vacations and adventures into the iconic board game for the first time to encourage families to take a break, connect, and make lifelong travel memories together.”

Neela Pal, vice president of brand marketing at TripAdvisor, added: “As travel is such an essential part of life, it seemed only natural to team up with Hasbro to integrate some of the TripAdvisor community’s favourite travel destinations and activities within The Game of Life.”

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